Learn more about your consumers
The key to understanding your consumers is in allowing them to fully embrace what they get from your brand. Hit home with any type of content by segmenting and targeting users according to their interests – with Parseco Channels, you give your consumers the luxury of choice.
Channels are subcategories of your main profile which target different consumer segments. This way, different types of consumers can receive information they actually need, resulting in direct sales or higher conversion rates.
Want to get an even deeper understanding of your consumer’s wishes and interests? Customer feedback makes all the difference in the world. The Parseco communications platform offers quick, in‐depth questionnaires that deliver their feelings, wishes and suggestions regarding your services straight to you.
Based on the input you received from their channel selection or questionnaire responses, you can create specific user lists filled with targeted demographics and interests.
Tailor and target your message
It’s finally time to wow your consumer with effective multimedia – send them anything from slick text and video to high-quality images and links.
This way, your users are able to get the full scope of your brand in any form, enabling you to seamlessly create immersive content tailored to every unique user.
Engage in predefined conversations with filtered sets of users via the Parseco messenger, and you can promote your exclusive deals directly with the most interested consumers. Now that’s what you call efficient.
With a fully-stacked consumer interest list and a ready-made multimedia campaign, boost your engagement even further by using our geo features for the complete targeting effect.
Geo-targeting lets you target recipients that are currently in a predesignated area. Simply choose the right place to deliver a tailored message to your consumers and remind them that your shop is right next door.
Geo-fencing allows you to efficiently time your campaign. It waits for delivery until your consumers are in the desired area, and sends the right message at the right time. You can even set an expiry time, making sure that outdated messages never reach your consumer.
Get discovered and drive sales
Profiles allow your business to get easily discovered within Parseco. We also let you decide on the level of privacy for your profile.
A public profile allows your business to be quickly found by any Parseco messaging app user. With a private profile, you can be visible only to subscribers that you have previously invited.
Parseco automatically recommends new profiles to users based on interests, location and activity.
Users can also rate profiles, boosting higher-quality content and giving your business the spotlight it needs.
Thanks to this social feature, your brand can go viral without any additional effort on your part.
Subscribers can recommend your profile to their friends, both inside and outside the app, increasing global brand awareness.
A completely new ecosystem for brands, the Parseco store contains all public profiles, connecting them to every Parseco user.
In turn, they build your brand with in-depth ratings and commenting options. With Parseco, you’re not just building revenue, you’re helping to create a vibrant app community.
Retain your customers
Parseco engagement platform offers an open text chat. This allows you to offer immediate helpdesk support over your profile, building on consumer satisfaction and loyalty.
Ensure that critical information always gets to your subscriber. Use SMS as backup to deliver your message even when the user doesn’t have a data or Wi-Fi connection active.